A great way to keep visitors coming back to your website is by having fresh content regularly.
There are to many 'static' websites out there that are never updated, or their content is rarely changed.Hours are spent making the site, making it look great, making sure it works correctly, but if the content is old and boring, visitors may look at it a couple of times at the most and never again.
The more successful sites, are updated with new content regularly. This needn’t be a new product, special offers or anything big or time consuming to put together. It could be something as small as a couple of sentences, or a new picture. If it’s something a visitor has not seen before and it catches their attention, it will encourage them to visit the page again and hopefully pass it on to their friends or work colleagues. Before you know it, 10 more people have viewed your site!
Think of each item of new content, as a 'post'.
- It can contain text, a picture, a hyperlink to another website, a video…or a combination of all 4 perhaps?
- What should it say?…anything that the author chooses to write about. Just make sure it's interesting and you'll have visitors revisting your site time and time again!
- Posts can be viewed by visitors to your website and they in turn can leave comments or feedback.
- If you later decide your post doesn’t quite look as you initially thought it did, or you just want to change a word here and there you can edit it.
- Comments and feedback left on posts can be moderated to make sure no-one writes anything they shouldn’t.
Every time a new post is created, it is automatically stored in a database along with the time and date it was created.
These posts will be displayed in chronological order on your web page and can be navigated quickly via hyperlinks.
Visitors can easily view posts made on a particular day or month and still see the post they found particularly amusing 9 months ago.
The process of regularly creating posts and making them available for the world to view is known as ‘blogging’.
The page where all your posts are accessible is referred to as your ‘blog’.
Blog’s will typically appear on your homepage, but can be elsewhere on the site to.
Baring in mind a visitor will likely land on the homepage first, it is a good idea to at least have a summarised blog, or maybe just the latest post appear somewhere on this page.
Again, sites with fresh content will have visitors coming back over and over again.
Page, refers to a unique section of your website.
You may have pages such as “About Me”, “Previous Work”, “Contact”… all the important need to know stuff.
It’s a good idea to have separate pages for this kind of information because it allows the visitor to find what they are looking for very easily.
Imagine having all the information on one long page…You would wear out you're mouse's scroll wheel trying to find that key piece of information you're looking for.
So in summary…
- Create regular posts to keep your website fresh and keep visitors coming back.
- Create new pages when the information is important and unique to the rest of the site.